A brand & motion system for an enterprise tech company that needed to feel as fast as the products it ships. Built end-to-end across product, marketing, and sales surfaces.
Sales decks looked one way, product UI another, social a third. Marketing was rebuilding the same assets every quarter. The brand wasn't holding the company together — it was slowing it down.
Before designing a single deck or motion piece, I built the foundation: 80+ components, motion principles, color tokens, type scale — all documented so non-designers could extend the system without breaking it.
Build time on new assets dropped 45%. Average engagement on motion content lifted 38% across LinkedIn and YouTube. Sales-enablement clarification cycles dropped 30%.