Visual identity, packaging, and social system for an early-stage food-tech brand. Designed to look like food someone would actually want to eat — and to scale across 40+ SKUs without losing personality.
Yellowbites had a product and ambition, no brand. They needed an identity that could live on packaging, social, in-app, menu cards, and delivery materials — and look like food someone would actually want to eat.
The logo had to read at sticker-size and hold up at signage-size. No thin strokes, no decorative flourishes. The wordmark earned enough character to survive being shrunk without losing personality.
40+ SKUs designed. 24 months of weekly content from a 3-person team without bottlenecks. Social engagement lifted 40% during the growth push. The packaging earned shelf presence in a crowded category.
