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[04] Social Design

Social design.

Built to live on a feed and still hold up. Designed so non-designers can extend the work without breaking the brand.

[A] Selected Work

Selected pieces.

Social grid · YellowbitesSocial grid · Yellowbites
Quadrant campaignQuadrant campaign
Yellowbites templatesYellowbites templates
Campaign motionCampaign motion
One-off postsOne-off posts
Brand films · social cutBrand films · social cut
GRK Infra · social adsGRK Infra · social ads
[B] What This Includes

Deliverables & scope.

01Post templates (Figma + Canva)
02Story templates
03Carousel layouts
04Campaign creative
05Motion posts & reels
06Profile asset systems
07Content calendar templates
08Caption & copy guidance
[C] Approach

Most social design fails because it's designed for the brand book, not the feed. I design for the thumbnail — what does this look like at 320px next to 12 competing posts. Templates have to be obvious enough that a marketing intern can extend them.

[D] Used in Projects

Where this practice shows up.

Case study →
Yellowbites
Visual Identity
Case study →
Quadrant
Brand & Motion System
← Previous capability
Motion Graphics
 Next capability →
Typography & Editorial